CRM (Customer Relationship Management) is solutions for relationship between Customer & Businessman. CRM is not a technology but rather a comprehensive customer- centric approach to an organization’s philosophy in dealing with its customers. This includes policies and processes, which are related to front to front customer service/ front- of house customer service, as well as training to the employee, marketing, systems and information management, sales of product. If you want to see the example of CRM success Ennovations Techserv which follows the strategies of CRM and in short time grow in market through the good relationship with his customers and achieve many more success. All of above shows that how much important that any CRM implementation considered stretch beyond technology, towards the broader organizational requirements.
But the CRM strategy only for that company’s which get a specific situation in a market and their client’s expectations and needs are approaching such kind of CRM strategy.
It must be necessary between a development company and their clients i.e. Information about customer’s product gained through CRM initiatives and it can support the development of marketing strategy and all things identifying customer segments, improving customer retention, improving product offerings. All of the results by better understanding customer needs and also by identifying the organization’s most profitable customers.
CRM strategies are not depending on size, not so simple. It can changeable in size, complexity and as well as scope. Some organizations consider to take CRM and apply all strategy only focus on management of a team of salespeople. However, other strategies can cover customer interaction across the entire organization. Now a days many commercial CRM software package that are available provides features that serve event management, sales marketing, project management and finance. Ennovations Techserv has made as a kind of CRM software which is related to event management.